About me: It’s time to lower your budget, not your standards, and save £44.50 when you buy our Anew Renewal Power Serum 30ml (price per 10ml = £6) vs Estée Lauder Advanced Night Repair Serum 30ml (normally £64*, price per 10ml = £21.33). See 7 powerful skin benefits in 7 days** with Anew Renewal Power Serum. This wonder serum is powered by Protinol™ Technology, which works faster than products with retinol,† to give skin a better-quality collagen boost. It’s also formulated with niacinamide, which protects collagen and helps renew skin at the surface. Product specification: • Perfect for multiple skin types, tones and ages.• Formulated with Protinol™ Technology and niacinamide.• See 7 powerful skin benefits in 7 days.**• The perfect alternative to retinol. How to use me: Apply this anti-ageing serum in upwards and outwards motions to cleansed face and neck in the morning and/or evening. Follow with your Anew moisturiser to obtain the best results from this collagen-boosting product, as part of a dedicated and personalised weekly skincare regime. *Price sourced at esteelauder.co.uk on 16.03.2023.**Based on those that expressed an opinion in a consumer perception study. See results in 7 days or your money back. Terms and conditions apply.†Based on a historical comparison of clinical testing results across internal Avon formulations containing retinol as compared to formulations containing Protinol™.